My love for natural portrait photography began with online dating photos. But very quickly, I branched out into corporate photography. With all the interesting tech startups in the Bay Area and other creative businesses, I find myself continually surrounded by brilliant individuals with companies who needed professional profile pictures to represent themselves online.
Whether a company has 200 employees, or the founder is the only employee, an “About” page on the company website is pretty standard. What does the company do and who works there? It’s a pretty easy and obvious question, but surprisingly difficult to make it engaging and unique. The following are some tips I have learned along the way to help make your “About Us” page stand out and turn regular visitors into engaged clients.
1. Illustrate your business.
Every business is different. It’s a good idea to consider the unique qualities of your team before planning an employee photo session. Let your character come through. Social sharing and relationship marketing are key to being competitive so this will end up really paying off.
2. LinkedIn profile photos are different.
Your LinkedIn profile is essentially a modern resume that can be viewed by anyone at any time. Of course you want your photo to look professional and modern. Whether it’s for networking or job-hunting, this one is pretty self-explanatory. But, “About Us” sections can and should look a bit different from individual LinkedIn photos. They should uniformly (or not so uniformly depending on the style you choose) illustrate your company as a whole.
3. Think outside the picture frame.
Why not spell out the name of your company with the people who run it? Why not have everyone make a silly face? The possibilities are limitless so don’t sell yourself or your photoshoot short. There are so many ways to make your “About” page distinctive. Just make sure to stay consistent.
4. Photograph for connection.
Think of your audience. What are you selling and who are you selling to? People are more likely to do business with people that they feel comfortable and connected to. How can you reach through their screen and make that connection? Good business portraits make all the difference.
5. Remember it’s not 1989 anymore.
I know I keep saying this, but plain studio photos in a suit and tie, simply do not get much attention in this day and age. If possible, always go for natural lighting. The more “real” the photos, the more likely customers will relate to your team and in turn hire you.
If you are interested in spicing up your “About” page I would love to brainstorm with you. Get in touch and we can work together to bring the unique flavor of your company to life in photos.